How Direct Mail Can Improve Your B2B Marketing Strategy

Published on July 11, 2022

What is direct mail?

Direct mail is a print marketing method that has stood the test of time. It is one of the longest running forms of known marketing methods. It involves sending a physical form of print directly to your target audience and has been used to attract the attention, interest, desire, and action of a target audience way before the internet was invented. Generally, arriving uninvited, it is a form of marketing method businesses can use to reach brand new customers and retarget already interested consumers.

What is B2B Marketing?

Business to business marketing (B2B) involves any marketing strategy that is targeted towards a business or organisation. Increasing transactions between a business and another business can be a difficult process. It can require a lot of time to build trust with B2B buyers and B2B marketing methods usually don’t provide the same instant gratification that business to consumer marketing can (B2C).

However, B2B sales are often larger and more frequent than B2C sales. Once a B2B sale has been made, customer lifetime value is often higher than that of B2C and the time and effort put into gaining the sale can pay off in the long run.

Benefits of direct mail

Direct mail can be extremely beneficial to B2B marketers for several reasons, such as:

  • It’s targeted- pin points a smaller group of prospects who are more likely to respond
  • Engaging – the tangible aspects of direct mail are more engaging than digital marketing
  • Higher ROI- 90% gets opened leading to a better ROI
  • Measurable – easily track the success of direct mail campaigns with unique phone numbers and landing pages

Different direct mail options

There are plenty of creative and engaging print marketing materials to design your direct mail marketing campaign on. Choosing your physical print format first, will enable you to design and layout your campaign effectively. Sophisticated products such as the Z-Card and Infinity Card can take your campaigns to the next level and make them more memorable.

The Z-fold card is compact and retainable which enables you to fit all your content onto one pocket sized card.

The Infinity Card can help you to achieve a higher ROI as the never-ending folding motion keeps users engaged long enough to read your message.

No matter the size, colour, font, or finish of your direct mail campaign, you’re sure to stand out from the online crowd and attract your B2B buyers with an engaging & creative physical print campaign.

Blog by Digital Marketing Agency – Search BuddySEO agency